Sudeesh Varma

Defined strategy for and developed, executed, managed sales and business development of LED lighting products.
Provided marketing and product visibility solutions to clients along with enhancement of product and services for retail space and branding.
Responsibilities:
 Planning, implementation of LED light sales across various industries & sectors both locally & nationally.
 Presentations & demonstrations of LED lighting products.
 Negotiations, new product developments, & plan installations.
 Conceptualization & implementation of marketing initiatives for branding & retail visibility.
 Includes indoor / outdoor visibility, retail branding & customized initiatives.
 New business development

Developed and managed a wide range of marketing tools, including activations, branding, promotional materials, events and exhibitions & press meets. Defined and implemented product marketing collaterals, creative, publicity programmes and analyses. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.
Responsibilities:
 Planning, Implementation & co-ordination of all ATL/BTL activities in Maharashtra, Gujarat & Goa. This includes media planning for newspaper advertising, events/ promotions, exhibitions, mall activations, product launches, press conferences, distributor & dealer meets, merchandising, alliances & tie ups.
 Management & allocation of monthly marketing budgets as per plan & requirements.
 Planned implemented & maintained various branding activations for Dish TV. Have successfully covered more than 5000 retails counters in hard & soft branding.
 Designed & created New Packaging, Marketing Collateral & Retail POS.
 In charge of monthly newsletter “DTH – Dish Tum & Hum” for retail network.
 Setting up & branding of ‘Dish Shoppees’- stand-alone shops for selling dishtv & services.
 Competition tracking. Updating the management of trends and new movements in the DTH market.
 ISD Management (In Shop Demonstrator). Managed 28 ISDs across Mumbai, Pune & Ahmedabad which included recruitments, training, allocations & overall performance monitoring.

Worked within a team environment to carry out marketing functions. Assisted in promotions and in communicating marketing programs. Developed creative print and online marketing collateral. Provided direct support to the Marketing Manager.
Responsibilities:
 Product packaging & product collateral creative brief /execution for ‘Classic’ Handsets launched through Reliance Mobile.
 Planning & implementation of marketing initiatives for ‘Reliance Netconnect’ involving product shoots, creative, hard & soft branding at Reliance Stores.
 Member of the launch team for Reliance ‘Blue Magic’ (Now BIG TV). The work involved, market study, preparing the marketing handbook which involved the various plans pre & post launch.

Worked and assisted in brand activations, events, tie-ups and communication programs for the brand. Used an integrated approach to create marketing programs for verticals to build their product and businesses. Fulfilment of marketing requirements by the various verticals for launch, promotion and enhancement of products and services while providing direct support to the Marketing Manager.
Responsibilities:
 Planning & implementation of strategic outdoor activations. Planning, implementing & maintaining all office branding.
 In charge of in-shop branding and activations of ‘Insurance Shoppees’.
 Fulfilment of all marketing requirements by the internal business departments in the form of audio visuals, collaterals & retail visibility.
 Onshop branding undertaken in all major cities in India. This includes branch & agent points.
 Event /Exhibition: planning & execution of stall design, erecting & arrangements, promotional activities, schemes & lead generation.
 Planning, managing logistics & implementation for Gate Boards in all major cities in India.

Managed and developed franchisee operations for Sify Iway – Cyber Café Chain. Involved in daily operations, training and management of the franchisees. In charge of product awareness activities to improve and increase the revenue of the franchisee.
Responsibilities:
 Launching & helping run i-ways (broadband cyber café chain) in Mumbai.
 Involves planning, implementation & co-ordination of all promotional activities in boosting revenue & traffic at i-ways.
 Activities undertaken like merchandising, road shows, in shop demo & alliances.
 Launching Gaming in i-ways. Running promotional schemes for Gaming.
Launching & promoting way-2-talk, international calling through i-ways.
 Active in implementing promotions like London Town Crier, i-way speed challenge, Talk Free, i-way gaming challenge, member get member schemes etc.

Worked towards increasing the presence of Tata Finance Amex Credit Card through effective communication programs and platforms
Responsibilities:
 Liaison with the advertising agency. Assistance in planning, production, & execution of publicity campaigns & card member programs.
 Developing & writing content for www.tatafincard.com, the official website.
 Handled activities like Founder’s Fortune & Festive Blast & being a part of the ‘Wise points’ loyalty program for tie-ups.
 Co-ordination with American Express for extending common marketing activities to card members.

Responsibilities @ Seagull Advertising:
 The job accounted for planning advertising & media requirements for clients as Bit Tech E Commerce Pvt. Ltd., Bhosale Sahakari Bank Ltd., Bhosale Constructions, Argosy Intersearch India Ltd.
 New business development & creative presentation.

Responsibilities @ Seagull Promotions:
 The job accounted for conceptualization, planning, negotiations & implementation of promotional ideas according to client requirements.
 Managed promotional & ground level activities for Pepsi in Pune, which includes road shows, outlet event & event co-ordination. Some important events undertaken are Lou Bega Show, W2K Concert & Indian Express Verve.
 Conceptualized & launched a new product for Kimberly Clark Pudumjee Ltd – ‘Kompac Magic’.
 Sales Promotion for Castrol GTX 2T pouch.
 Retail merchandising activity for Gemini brand Cooking Oil in Pune
 Conducted research and data generation exercise for Indiamarkets.com

Yellow Pages Division:
For Yellow Pages & Exporters Pages, work involved negotiations with existing clients for procuring orders for yellow page advertisements. Identifying & developing new clientele.

Special Interest Publications Division:
For Better Photography & Search, was primarily in charge of advertising revenue & sales of the magazine in Pune. Also took care of promoting, vendor management in Pune & distribution of the magazine for Pune/ROM with IBH.