Shubham Aadya
Zonal Manager-Marketing, Confidential
I am an astute professional with over 9 years of experience in Sales & Marketing, Brand Management and Product Management and Team Management.
Currently designated as Zonal Manager-Marketing with ABC Limited
Successful in developing and deploying market coverage strategies that increased visibility, market share and revenue growth for the organisation. Competent in assessing and implementing effective solutions with an aim to ensure customer contentment and consequently customer loyalty, repeat and referral business.
Proficient in executing marketing plans, organizing various consumer & trade promotions and managing customer communication processes.
An effective communicator with good presentation skills and abilities in establishing beneficial relationships with working partners, trade & target-audience.
823 contactsZonal Manager-Marketing
Steering utilization of annual marketing budget for the region handled.
Leading all the BTL activities for multiple Channels - Branch, Sales & Corporate channel.
Liaising with Central Team for ATL activities in the Region and with Sales Teams across Region to help implement strategies and meet targets.
Preparing monthly secondary sales targets and monitoring the achievements.
Spearheading Dealer Relationship Management activities like Dealer Meets, Foreign Trips, etc.
Managing all forms of brandings like signage, hoarding, in-shop branding and ensuring maximum brand visibility as well as conducting signage share audit at regular intervals.
Conducting sell out activities like Exhibitions, Trade Fairs, Small-Scale Activities, Road Shows, Shop Level Activities, RWA, etc.
Conducting retail activation story for all products and across all channels.
Monitoring deployment of fixtures at different retails outlets and securing space at shop level as well as increasing display quantity and quality of display.
Driving the merchandising program, handling merchandiser, POP/POSM deployment and management as well as display audit.
Industry: Consumer Goods