Rabeea ANSARI

Flagship property of the group in India: 203 rooms, 7550 square feet of banquet space, 5 F&B outlets, gym, spa and swimming pool
• Pre-opening of the hotel: marketing and communication plan and strategy for the year, coordination and selection of vendors and partners, budget allocation for the year
• Opening of the hotel: defined 3 areas of action (rooms, banquet, F&B outlets) with respective target customers. Regular communication and marketing actions through relevant distribution channel to initiate trial and retain customers
> Results: after 3 months of operations, occupancy at 80% with an ARR of 170 USD, bookings of banquet is full and F&B outlets increase business by 30% every month

Indian Agent for international brands – 4 people at the office based in Bombay (India) – 8 sales people
Portfolio: MORGAN jewellery, CACHAREL jewellery&watches, FONTENAY PARIS
• Office management: HR, finance management, management of team work, reports to shareholders, judicial issues supervised
• Distribution follow up: merchandising, training, POS, promotion, stock rotation and inventory
• Business development: distribution of brands in retail network (department stores, speciality stores, duty free, designer stores), negotiation of contracts, acquisition of new brands
• Marketing&PR: follow up brand identity&image, market study, PR events, marketing actions
> Results: 8 retailers, 5 cities covered, Valentine promos held nationally in less than 6 months, continuous sales growth, new brands acquired in Luxury Boulevard portfolio, developing own retail corner

• Clients portfolio: Peugeot Motorcycles, Singapore Airlines, Desperados International, Monsieur Meuble, Maytag accounts
• Followed marketing campaigns (above the line and below the line): 4P, consultancy in strategic positioning, team coordination, graphic chain follow up, budget follow up.