Jaaved Sheikh

• Collaborating with Strategy and Business Development teams to create and develop new business opportunities.
• Concepts to develop and manage a “best in class” creative product.
• Managing creative teams and tracks of work.
• Translating marketing objectives into creative strategies, presenting to clients.
• Leading and directing the creative team from concept to completion.
• Planning and estimating for highly complex projects.
• Risk/issue management and resolution.
• Experience developing needs assessment, scopes of project and cost models for creative services
• Attracting, recruiting and retaining creative talent to grow the creative capability.

• Creating, developing on air promotional strategies and producing concept products, motion graphics, 3D/animation
• Mentoring and leading assigned creative staff and being available to critique their work to maintain consistent creative quality and award winning work
• New media & promo development. Strategic Business Planning and supervision of all agency functions (including client service, creative, media and financial)
• Directing and managing multidisciplinary creative teams in the production that included producers, artists, designers, writers, and programmers.
• Responsible for creative direction of all the division’s units, including: commercials & special effects, experimental films and branding for channel packaging.
*launched strategic campaigns for Femina miss india (2004 -2007)

• Developing an enforcement of quality standards for creative work,
• Mentoring and directing designers and junior producers.
• Creating channel identification and scripting Station idents
• On air strategy for creative services

• Directing and producing promos and packaging keeping in mind the look and the need of the channel.
• Handling the day to day production content of the channels
• In charge of the design, and art direction of projects in the department, from the concept stage through the creative stage
• Designed and executed the strategy for the entire on air campaign for ICC World cup 2003 South Africa
• promotional strategies for ICC Championship trophy 2001 from Sri lanka, ICC Championship trophy 2002 from Singapore, Coca Cola Sharjah 2000 cup from Singapore and designed the entire on air packaging campaign for each.

• creating on air promotional activities and packaging on a daily basis maintaining the channel look
• developing strategies for channel branding
• Handling the day to day production for the content of the channel.