Barbara Valente

Developing the Supply Chain for Celio Future Fashion India
Building the team: currently 4 persons and 5 to hire in 2012 first half

>> Buying the collection (20M euros for 2012)
4 collections per year
Analysis of the collection
Definition of the buying budget with details of budget by family of products
Selection of the collection in Hong Kong
Stores assortments: clusters by capacity and performance
Definition of the volumes for the season (900K pieces for 2012)
Passing of the orders

>> Stock and sales forecast management
Weekly sales analysis
Projections of sales and stock level
Planning the reorders for the season with the product manager

>> Markdown
Controlling the markdown level
Sales: simulation and proposition of markdowns for sales period to minimise the left over stock
Definition of offers during the season

>> Import
Planning of the shipments with Hong Kong and Dacca office or other suppliers.
Documentation process (tags, SAFTA, SAPTA and other)
Invoicing process

>> Customs clearance: strategy and process for time and cost efficiency

>> Warehouse:
Implementation of the distribution warehouse for Indian market
Implementation of the WMS and creation of interfaces
Processes and SOP
Warehouse team
Stock management: old, current stock
Management of the returns

>> Stores supply
Handling the Indian stores supply as well as the replenishment from the warehouse

>> Managing the departments stores relations
Meeting the department stores teams
Presenting the collection, trends and assortment with product and commercial team
Managing the requirements and ensure the good stock level
Working with the commercial team on the specific assortment of SIS and stock level

Implementation and development of celio in India.
>> 24 stores and 60 Shop in shops.
>> Celio is in the top 5 menswear brands in department stores
Commercial:
• Ensure the brand image respect
• Contribution in the selection of the indian collection
• Visual Merchandising: creation of merchandising plans, control of the VM, control of the allocation of products.
• Elaboration of the Commercial Calendar for India: themes, rhythms, windows, POS, offers.
• Analysis of the performance of the distribution network
• Contribution in the selection of the new stores: location, P&L
• Approval of the stores layouts with the architects
• POS: local development follow up, elaboration of specific POS creations for India.
Supply Chain:
Organising the shipments of imported products from France,
Hong Kong and Bangladesh.
Selection of the forwarder and custom agent.
Supervision of the custom clearance.
Training: Retail seminars. Creation of support tools for sales teams and VM

Answering to the 42 clients’ expectations regarding the collection:
Replenishment management and proposal of the new products,
Participation in the development and the management of the specific collection
Participation in the organisation of the Buying Convention for the franchisees
Logistic management with Hong Kong Sourcing department